January is a big month for drugstore makeup fans-it’s the month all the big brands release their new products. I recently went on a little shopping spree & picked up quite a few products (15!!) that I’m pretty excited about. If you want to hear all about them and see them in action (everything on my face is from the haul) then watch the video HERE or click on the picture above.
Here’s a quick summary from the video:
Overall, the products did really well. But there were a few that were either outright disappointing or just nothing to get excited about. Pssst! Sheer Finishing Dry Oil Spray left even my dry hair limp and greasy-definitely pass on that. Also, the Maybelline Vivid Matte Liquid Lipstick was a disappointment. The formula never set and it had almost zero lasting power. If you’re looking for a drugstore dupe for the high-end liquid matte lipstick craze, keep looking. Finally, the CoverGirl Plumpify Blast Pro mascara is nice, but I don’t really see how it’s any different from the other LashBlast options, and the brush is…well, it’s odd.
I “liked” all the rest of the products I bought, but there were definitely a few standouts.
I was really impressed with the texture and pigmentation of the CoverGirl TruNaked Goldens palette. While the actual colors were not my favorite (I’m going to pick up the Nudes palette), I can’t believe the quality of these shadows. They are buttery soft and smooth!
The palette includes 3 matte shades (a brow bone highlight, a crease shade and a darker shade for lining or deepening the outer corner), plus 5 shimmery shades.
It seems like everyone’s coming out with a contour palette, and there are definitely options at the drugstore now. I am REALLY impressed by what L’Oreal has come up with-it gives you exactly what you need, and nothing that you don’t.
The L’Oreal Infallible Pro-Contour Palette has the most neutral, cool-toned, non-orange contour shade I’ve ever seen, and the highlight color is a very close dupe for the Kevyn Aucoin Celestial Powder in Candlelit. If you only try one thing from the drugstore this season, try this!
Another great product from L’Oreal is the Brow Stylist Definer in Blonde. I have never, until now, been able to find an eyebrow pencil that I like as much as the Anastasia Brow Wiz in Taupe, let alone at the drugstore. Well, now I have. It has a spoolie on one end, and an extremely skinny twist-up pencil on the other, and it looks exactly the same as the Anastasia Brow Wiz! I’m so excited!
Finally, Maybelline expanded their Color Tattoo products with the addition of Maybelline Color Tattoo Crayons. While they don’t have as many shades (yet) as they do in the cream shadows, the consistency is very similar and it’s MUCH easier to work with the crayons. I have high hopes for this product! I swatched the six I picked up below, and each crayon was very creamy and pigmented. Of all the shades, the chocolate one (second from the right) has really caught my eye!
IS IT PERMANENT OR LIMITED EDITION?!
I did reach out to CoverGirl, L’Oreal and Maybelline and I have great news-all of the releases that I featured in the video are going to be part of their permanent collection. As a makeup junkie, I’m really excited that the mainstream drugstore lines are upping their game and finally putting out products that are on par with my favorites from the department or specialty store. Now let’s get shopping!